Top 5 Beauty Retail Apps Performance in Germany Q4 2021

In Q4 2021, the top 5 beauty retail apps in Germany showed varied performance in terms of weekly downloads, revenue, and active users. Below is a detailed overview of each app's trends based on data from Sensor Tower.

Mein dm experienced fluctuations in weekly downloads, starting at approximately 70K in late September and ending the quarter with around 40K. The app's weekly active users saw a peak in late November at over 703K, but then declined to around 612K by the end of December.

Douglas - Parfüm & Kosmetik showed a notable increase in weekly downloads, reaching a high of about 54K in early November. Weekly active users also saw a significant rise, peaking at approximately 140K in the same period before stabilizing around 108K by the end of the quarter.

GLAMOUR Shopping had a remarkable spike in weekly revenue, with the highest point at around $266K in early October. Downloads followed a similar pattern, peaking at roughly 108K in the same week. However, both metrics saw a sharp decline as the quarter progressed. Weekly active users mirrored this trend, with a peak of approximately 123K in early October, followed by a steady decrease.

Rituals Home & Body Cosmetics maintained a steady performance in weekly downloads, ranging from 5.6K to 9K throughout the quarter. Weekly active users showed a gradual increase, peaking at around 27K in mid-December and remaining stable towards the end of the period.

Vorherige Version Sephora exhibited a moderate rise in weekly downloads, with a significant spike to approximately 28.6K in late November. Weekly active users also increased substantially, peaking at about 28.3K in the same week before settling around 17.3K by the end of December.

For a more detailed analysis and additional insights, visit Sensor Tower.